Brand Performance Metrics.
A next-gen platform to measure brand health using Population Estimation, Multiplier, and our proprietary Brand Future Readiness Score — all powered by AI.
| POPULATION SIZE ESTIMATION | APRIL - 2025 | |
|---|---|---|
| Population | ||
| URBAN | Average Members Per Household | |
| Households | ||
| Population | ||
| RURAL | Average Members Per Household | |
| Households | ||
| Population | ||
| ALL INDIA | Average Members Per Household | |
| Households |
* Disclaimer : Population and internet user projections are based on Census 2011 as the baseline, and are updated using the latest publicly available data from sources including the Ministry of Urban and Rural Development, Ministry of Health and Family Welfare, UIDAI, Telecom Regulatory Authority of India (TRAI), State Government reports, International Institute for Population Sciences (IIPS)and Ministry of Statistics and programme Implementation.
8M+
Profile Combinations
36
States/UTs
3000+
Urban Towns
778
Indian Districts
Key data includes geography (36 States, 772 Urban/778 Rural Districts, 4 City Classes, 3000+ Towns) and demographics (Gender, Age, Education, Occupation, Marital Status, SEC). It enables analysis of individual/household combinations, 40+ internet activities, 100+ user segmentations, and 8M+ Demographic profile combinations.
Population Size Estimation
We estimate the total potential consumers for your brand or category using real-world data
RIM Weighting
We use RIM weighting to align your sample with India’s true demographic profile.
Multiplier
We use statistical multipliers to scale up the insights to provide a market-level view from sample-level data.
Brand Sustenance
How well does your brand live beyond the ad?
Brand Sustenance measure captures how memorable your brand truly is.
Brand Persuasion
How persuasive is your brand story?
Brand Persuasion metric evaluates how effectively your brand influences consumer behavior.
Brand Health
How strong is your brand in the eyes of your consumers?
Get a snapshot of your brand’s overall strength with key indicators.
Brand Momentum
Is your brand gaining the traction it needs to grow?
Understand your brand’s growth trajectory with metrics like Brand Mass, Speed, and Activation.
Measure What Truly Matters to Your Brand
Brand SynergiX places Brand Activation at the center, supported by key pillars like Sustenance, Persuasion, Preference, Brand Pull, and Loyalty.
Brand Activation at the Core
Our approach measures Brand Health through critical indicators like Spontaneous Recall, Consumer Reach, Brand Strength, Equity, and Net Promoter Score (NPS).
Brand Health That Goes Beyond the Basics
We track Brand Momentum through two key drivers; Brand Mass, representing the weight of your brand in the market, and Speed Accelerators, the forces that propel it forward.
Unlock the Power of Brand Momentum
Brand SynergiX measures how prepared your brand is for future growth using the Multiple Usage Momentum Score, Preferred Usage Momentum Score, and a comprehensive Expected Future-Readiness Score.
Is Your Brand Ready for Tomorrow?
Pricing
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| Freemium | Research Tier | Marketing Tier | Enterprise/Strategy Tier | |
| Population Strata | ||||
| Individuals | ||||
| Households | ||||
| Internet Users | ||||
| Internet Activities | ||||
| Market Sizing & Data Calibration | ||||
| Product Estimation | ||||
| Size Estimation | ||||
| Multiplier | ||||
| Weighed Projections (Using Rim Weight) | ||||
| Brand Activation & Engagement Metrics | ||||
| Brand Sustenance | ||||
| Brand Persuassion | ||||
| Brand Preference | ||||
| Brand Pull | ||||
| Brand Loyalty | ||||
| Brand Strength & Sentiment Metrics | ||||
| Brand Equity | ||||
| Brand Strength | ||||
| Net Promotor Score | ||||
| Consumer Reach Point | ||||
| Brand Momentum Metrics | ||||
| Brand Mass | ||||
| Brand Speed | ||||
| Brand Accelerators | ||||
| Multiple usage momentum Score | ||||
| Preferrd usage momentum score | ||||
| Brand Future Readiness Score | ||||
| Primary Data Validation | ||||
| Brand Tracking Support (end to end) |