Brand Sustenance​ - How well does your brand live beyond the ad?

Our Brand Sustenance measure captures how memorable your brand truly is through TOM Ad Recall, Top-of-Mind Brand Recall, Spontaneous Recall, and Aided Recall. It helps you understand how deeply your brand is embedded in consumer memory, even without constant advertising.​​​

Brand Persuasion​ - How persuasive is your brand story?​

Our Brand Persuasion metric evaluates how effectively your brand influences consumer behavior capturing indicators like Intend to Buy, Current Brand Usage, and Spontaneous Brand Recall. It reflects how well your messaging connects and converts.​​​

Brand Health​ - ​How strong is your brand in the eyes of your consumers?​​​

Get a snapshot of your brand's overall strength with key indicators like Consumer Reach Point, Brand Strength, and Brand Equity. Measure how far your brand extends, how it's perceived, and how memorable it is, giving you a clear picture of brand performance in the market.​​

Brand Momentum​ - Is your brand gaining the traction it needs to grow?​

Understand your brand's growth trajectory with metrics like Brand Mass, Speed, and Activation. Combined with overall Brand Health, these indicators reveal how well-positioned your brand is for future success based on current performance and market activity.​​​​​